How to Change your Positioning Without Losing Market Share

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Taking Olathe Ford Lincoln from ‘O’Fordable’ to ‘MVP – Market Value Pricing’ After years of branding Olathe Ford Lincoln as the ‘O’Fordable’ place to buy your next vehicle, they decided to make the transition to MVP – Market Value Pricing.  MVP delivers the best price … Read More

How to Boost your Digital Presence: Tips, Tricks and Trends

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THE WORLD OF DIGITAL MARKETING encompasses a lot of different categories: display ads, social media marketing, email marketing, SEO, blogs, PPC… The list goes on and on. Digital marketing is an ever-evolving medium that has become an essential marketing platform for businesses in any industry. … Read More

Hunt when the ducks are flying.

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If you looked at your sales over the last year(s) you’ll see peaks when sales are really up and valleys when sales are dismal. Many small business owners (and inexperienced advertising “experts”) will try to spend their way out of a sales valley. The problem … Read More

What’s the point of advertising?

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I’ve had my ideas shot down for every conceivable reason… My customers (my boss, my client, my mother) might not like it. It might not work. I might look silly. The committee couldn’t agree. Purple is the color of the devil. It’s not perfect. That’s … Read More

Results. Heroes. And Egos.

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Results. Heroes. Ego. What do your customers want? Results. Heroes. And to feel good about themselves (Ego). Your business doesn’t have to deliver all three, but you need to give them at least one or you won't be in business for very long.  Results Every … Read More

Want your advertising to work? Sell from the inside, out.

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Sell from the inside, out. It’s one of our founding principles. Get your staff and managers behind your advertising and your advertising can’t miss. If they’re not behind it, living it — if your customer service doesn’t match your ad’s promise — then it doesn’t … Read More

Catch me if you can.

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Customers have never been harder to catch in Kansas City. Smartphones. Tablets. Streaming video. DVRs. Network TV. 500 cable channels. Video on demand. Your customers are watching their favorite programming on their time, in their own ways. They’re price shopping while standing in your store. … Read More