CAPABILITIES
If you’re looking for marble lobbies and prima donna art directors then we’re not your agency. If you’re looking to roar, we’re your marketing partners.
• Marketing
• Advertising
• Strategic planning
• Branding
• Database marketing
• Market research
• Local store marketing
• Media planning, buying & analysis
• Direct response marketing
• Business-to-business B2B
• Business-to-consumer B2C
• Creative
• TV, radio & video production
• Web design and content management
• Design
• Copywriting
• Online marketing
• Trade show marketing
• Public relations
• Community relations
• Social media marketing
• Promotions
Big agency services, without the big agency bull.
We're a non-corporate, partner focused marketing shop headquartered in the Westport neighborhood of Kansas City. We also operate a west-coast shop with an office in Sacramento, CA.
A full-service advertising firm, what follows is a taste of what you can expect from us. Creative. Media. Marketing. PR. Social Media. Roar!
Marketing
Who's really working on your account? Is it the same team that pitched your business? How long have they been with this agency? When was the last time they walked through your doors?
Marketing is as much about relationships as it is about gross rating points and the size of your logo. Profitable marketing is a partnership. So we'll be in your stores, at your meetings and hounding your competitors.
You'll get our top thinkers. Veterans. Opinionated go-getters. Results-oriented advertising wizards. But if you're looking for "yes" women and men, you'd better look somewhere else.
Creative
All advertising agencies are eager to show all the pretty ads, and logos, and tv spots they've done for other companies. Us too. But what really matters is what can we do specifically for you? And that's going to take a meeting or two.
Until we meet, here's a quick list of what you'll find with us:
• Results-based solutions. Your advertising doesn't work unless it solves a problem.
• Cost estimates for every project. You'll know, and sign-off on, all costs before we start working.
• Our deadlines are your deadlines. If you need it tomorrow, we'll figure out how to deliver it tomorrow.
• You'll get our recommendations, our passion and our best thinking, but you're the boss.
When you're ready to start talking, we're listening.
Media
NOBODY plans, places and posts more media in Kansas City than our media pros. That’s buying power. Named “Agency of the Year” by Kansas City’s media community more times than any other ad agency, that’s staying power.
Our secret? Proactive planning – We plan months/years in advance not only to secure the lowest rates, but to also guide your growth. Hard-nosed negotiating – Just ask any media rep in town. But we can also turn your media on a dime. Quicker to market because we’re already buying your customers in Kansas City. As a bonus, our buying power opens up the lions share of “fire sales” and value-added opportunities.
Bottom line, anybody can buy your media. But no other media shop, no other ad agency, no other media buyer can deliver your market better, smarter and more efficiently.
Digital Media
It's overwhelming out there: PPC. SEO. AdWords. Mobile. Banners. Social networks. CTR. CPC. There's a new network, a new app and a new way of reaching your customers popping up every hour.
First, take a deep breath. Just because it's the latest thing, doesn't make it the greatest thing for your situation. Our job is to find the smartest digital media vehicles for your message, your customers and for your budget. Then we look at how your online and mobile efforts tie into your traditional and in-store marketing. That's the only way to get the most traction out of your entire advertising budget. That's what we do.
Public Relations
As traditional news media outlets struggle to hang on to their
readership, our PR philosophy is taking more of a social media spin. We’re utilizing Facebook, blogs, YouTube, Twitter and other outlets to generate word-of-mouth attention as much as we’ve relied on
traditional press releases in the past.
We still believe there’s a power to being seen on TV or having your story heard on the radio. PR’s job is more complex as everyone with a computer or smartphone can be as influential as the Kansas City Star’s section editors.
Working with us, we’ll unlock your story, tell it in a compelling and memorable way, and then distribute it where your customers are finding their news and information.