News


Social Media, ROI and the Small Biz Owner

March 08, 2012

Still question the merits of Social Media? Take a look at this study by Wetpaint and the Altimeter Group. It shows that companies that deeply engage with consumers through social media channels do indeed see a positive impact on their bottom line. 

Or check out this research summary that shows an incredible opportunity for small businesses using social media.

Just like any of your marketing tools, social media done smartly pays off. But there's no silver bullet here. No wizard behind the buzz curtain. And really no surprises: Advertising works. Need facts? Read the research.

Social media is just another wonderful way to connect, inspire and motivate sales. How you use social media, now that is different than traditional mass-marketing. And that's exactly why you could use a partner.

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The Benefit: Engagement Correlates To Financial Performance In a recent study by The Altimeter Group, they found that implementing a social medial strategy for your business has a quantifiable result on revenues. When they looked at the financial performance of brands, they found that those companies that engaged in social media grew their revenues 18% over the last 12 months, compared to the least engaged companies who on average, saw a 6% decline in revenue during the same period. As they put it, “For example, a company mindset that allows a company to be broadly engage with customers on the whole probably performs better because the company is more focused on companies than the competition.” |  ENGAGEMENTdb – Altimeter 20 July 2009

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