Still question the merits of Social Media? Take a look at this study by Wetpaint and the Altimeter Group. It shows that companies that deeply engage with consumers through social media channels do indeed see a positive impact on their bottom line.
Or check out this research summary that shows an incredible opportunity for small businesses using social media.
Just like any of your marketing tools, social media done smartly pays off. But there's no silver bullet here. No wizard behind the buzz curtain. And really no surprises: Advertising works. Need facts? Read the research.
Social media is just another wonderful way to connect, inspire and motivate sales. How you use social media, now that is different than traditional mass-marketing. And that's exactly why you could use a partner.