News


How to Hire an Ad Agency

February 13, 2012

Forget the dog and pony shows. Scrap the RFPs (Request for Proposals). Instead, take your agency candidates to lunch. Seriously. The reality is, no matter how big or small the agency, three or four people are going to be doing the work on your account. Take them to lunch.

Pitching multiple agencies against each other in a conference room only shows who's the best showman. Sending out questionaires and RFPs doesn't do much more than waste everyone's time and kill trees. Great, smart, impactful advertising happens because there's a personal connection between you, your company, your product and your agency team.

So, take the three or four people who will be working on your account to lunch. Find out if you like them. Do they talk more than they listen? What do they know about your business? What questions do they ask? And be sure to leave the agency principal at the office (unless she's going to be working your account on a daily basis). Leave the agency "pitch team" too.

Break bread with your agency team.

Comments
#1 from Frenchie on July 22, 2012

<url>http://www.searchquotesonline.com/|auto insurance</url> irf <url>http://www.insurplansguide.com/|life insurance</url> 8-)))

#2 from Krystal on July 24, 2012

<url>http://www.searchquotesonline.com/|auto insurance</url> 66111 <url>http://www.insurquotes4you.com/|insurance quotes</url> 8OOO

#3 from Joyelle on July 29, 2012

<url>http://www.getpainkilleronline.com/|ultram time released pill</url> 8-((( <url>http://www.myedtreatment.com/|cialis generic</url> 182

#4 from Vyolet on August 02, 2012

<url>http://www.getpainkilleronline.com/|cheap ultram</url> 20345 <url>http://www.myedtreatment.com/|cialis</url> xgas

#5 from ivbrfq on August 04, 2012

Wr5Yxj fspbnpwyzdml, xctkjmsedlid, [link=http://rswgzunblyhb.com/]rswgzunblyhb[/link], http://spywzzpsrint.com/

#6 from .(JavaScript must be enabled to view this email address) on August 06, 2012

rfejghirkzozwzl


dqftufkgwxdzgwq

#7 from Margie on August 06, 2012

<url>http://www.searchmortgagerates.net/|home loan interest rates</url> :-D <url>http://www.findairflights.com/|cheap air flights</url> rdhicn

#8 from .(JavaScript must be enabled to view this email address) on August 06, 2012

escglwevivllkgy


prduvbrzdzdufqj

#9 from .(JavaScript must be enabled to view this email address) on August 07, 2012

szcstklpcxrojql


xpkkjfhfpoideqp

#10 from Buff on August 08, 2012

<url>http://www.choosehomeloan.net|home loans</url> lhlj <url>http://www.findairflights.com/|cheap air flights</url> >:-))

#11 from Matty on August 10, 2012

<url>http://www.choosehomeloan.net|reverse mortgage calculator</url> shfmrq <url>http://www.findmortgagequotes.net/|home refinance rates</url> nqnzm

#12 from Millicent on August 12, 2012

<url>http://www.searchmortgagerates.net/|current mortgage rates</url> xxanvs <url>http://www.getautoinsurquotes.com/|auto insurance quotes</url> 812304

#13 from qtserrycz on August 21, 2012

SFs87I cjxbdepcdeqi, pztcvtjxkeix, [link=http://xwlxkisejykf.com/]xwlxkisejykf[/link], http://qvqbqeeeaghj.com/

#14 from Pharmb421 on August 23, 2012

Hello! afddefc interesting afddefc site! I’m really like it! Very, very afddefc good!

#15 from Pharmb872 on August 23, 2012

Very nice site! cheap viagra

#16 from Pharmk256 on August 23, 2012

Very nice site!  cheap cialis

#17 from Pharma790 on August 23, 2012

Very nice site! cheap cialis http://aixypeo1.com/ayxxva/4.html

#18 from Pharmd950 on August 23, 2012

Very nice site!

#19 from Pharmd312 on August 23, 2012

Very nice site! cheap viagra , cheap viagra , cheap viagra , cheap viagra , cheap viagra ,

#20 from prescription on August 27, 2012

Hello!
non prescription cialis , cheap non prescription cialis , viagra australia , cheap viagra australia , cheap non prescription viagra ,

#21 from cialis on August 28, 2012

Hello!
cialis , cialis online , health insurance , cialis for sale , generic cialis ,

#22 from viagra_dosage on August 28, 2012

Hello!
viagra dosage , cialis dosage , viagra dosage , cialis dosage ,

#23 from cheap on August 28, 2012

Hello!
buy cheap viagra online , buy buy cheap cialis online , lowest price cialis , lowest price viagra , buy lowest price viagra ,

#24 from wyugdzl on August 28, 2012

g2KPFt qnforwlsrayq, zsfngqelxvov, [link=http://lcwfwikkfdjl.com/]lcwfwikkfdjl[/link], http://wanwlcuposhg.com/

#25 from Amelia on August 28, 2012

<url>http://www.autosinsurance4u.com/|auto insurance</url> 62070 <url>http://www.tzrinski.com/|viagra</url> >:)) <url>http://www.getyourquotesonline.com/|state auto insurance</url> aequdg <url>http://www.medicaservice.net/|what is prednisone used for</url> 8-PP

#26 from viagra on August 29, 2012

Hello!
viagra online , cialis price online , viagra online , cialis price ,

#27 from free_viagra on August 30, 2012

Hello!
free viagra , cialis , viagra , free cialis online ,

#28 from order_viagra on August 30, 2012

Hello!
order viagra , cialis , generic viagra online , cancer insurance , viagra ,

#29 from online on August 31, 2012

Hello!
cialis online uk , viagra online uk , buy price of cialis , buy viagra , cialis ,

#30 from viagra_pills on September 03, 2012

Hello!
viagra pills , cialis pills , buy viagra pills online , cialis pills online ,

#31 from viagra_england on September 03, 2012

Hello!
buy viagra england , buy cialis online uk , buy viagra online uk , viagra england , buy viagra online uk ,

#32 from mzsija on September 03, 2012

n68qtq nfiqgtpfrrho, kmzdovzbufcm, [link=http://pgdhcuqegiiw.com/]pgdhcuqegiiw[/link], http://csltbaqfnpnd.com/

#33 from sildenafil_citrate on September 04, 2012

Hello!
sildenafil citrate , generic cialis , buy sildenafil , tadalafil ,

#34 from order_cialis on September 04, 2012

Hello!
order cialis , canadian viagra , cialis , order cialis , cialia ,

#35 from Debrah on September 06, 2012

<url>http://www.chooseautoinsurer.com/|cheap car insurance</url> cymysg <url>http://www.autosinsurance4u.com/|auto insurance</url> 822629 <url>http://www.cheapautoinsurcover.com/|auto insurance rates</url> =-))) <url>http://www.getyourquotesonline.com/|car insurance quote</url> njyiem

#36 from sildenafil on September 07, 2012

Hello!
sildenafil online , health insurance , cialis , canadian viagra online , order cialis ,

#37 from cialis on September 07, 2012

Hello!
cialis , free cialis , cheap free cialis , viagra , viagra ,

#38 from viagra on September 10, 2012

Hello!
viagra , order cialis , order viagra , cialis ,

#39 from viagra on September 11, 2012

Hello!
viagra , cheap cialis , cheap viagra , cialis ,

#40 from cialis on September 11, 2012

Hello!
cheap cialis , cheap viagra , viagra , cheap cialis dosage , cheap cialis dosage ,

#41 from side on September 11, 2012

Hello!
cheap viagra side effects , cheap viagra , viagra side effects , cialis , cheap cialis ,

#42 from viagra on September 12, 2012

Hello!
viagra , cialis , viagra , cialis online ,

#43 from cialis_samples on September 12, 2012

Hello!
cheap cialis samples , cheap viagra , viagra samples , cheap viagra , cheap cialis ,

#44 from free_cialis on September 13, 2012

Hello!
free cialis , free viagra , cialis , viagra price , home insurance ,

#45 from viagra on September 13, 2012

Hello!
viagra online , free viagra online , free cialis online , cialis online , free cialis online ,

#46 from viagra on September 14, 2012

Hello!
viagra online , viagra price , cialis online , cialis price online , viagra price ,

#47 from viagra on September 18, 2012

Hello!
viagra , generic cialis , generic viagra , generic cialis ,

#48 from cialis_deals on September 18, 2012

Hello!
cialis deals , cialis deals , viagra deals online , cialis deals online , viagra online ,

#49 from Jaylynn on September 25, 2012

<url>http://www.findcreditcardonline.net/|creditcards</url> gnn <url>http://www.multipleinsurquotes.com/|insurance quotes</url> nhl <url>http://www.cheapairflights4you.com/|flight cheap</url> tongue laughP <url>http://www.myedguide.com/|online physicians cialis</url> hetdpm

#50 from cialis_deals on September 26, 2012

Hello!
cialis deals , viagra , viagra , cialis ,

#51 from cialis on October 03, 2012

Hello!
cialis online , viagra cost , viagra online , cialis cost , viagra cost online ,

#52 from viagra on October 04, 2012

Hello!
viagra online , cialis online , purchase cialis online , purchase viagra online , purchase cialis online ,

#53 from viagra_professional on October 05, 2012

Hello!
viagra professional online , cialis professional online , viagra , cialis professional online , cialis online ,

#54 from viagra on October 07, 2012

Hello!
viagra online , non prescription cialis online , non prescription viagra online , non prescription cialis online , cialis ,

#55 from cialis on October 08, 2012

Hello!
cialis , viagra , lowest price cialis , viagra online , viagra online ,

#56 from cheap on October 10, 2012

Hello!
buy cheap viagra online online , buy cheap cialis online online , viagra , cialis online ,

#57 from generic on October 11, 2012

Hello!
buy generic viagra online , buy generic viagra online , cialis online , cialis online , viagra online ,

#58 from Elora on October 12, 2012

<url>http://www.findautoinsurplans.com/|auto insurance</url> =((( <url>http://www.getlifeinsurancequotes.net/|whole life insurance policies</url> 8[ <url>http://www.comparecarinsurrates.com/|car insurance rates</url> =-( <url>http://www.locateonlinecolleges.com/|online colleges</url> xdpczc

#59 from of on October 14, 2012

Hello!
price of viagra , price of cialis online , cialis online , price of viagra online , cialis online ,

#60 from Elly on October 14, 2012

<url>http://www.getlifeinsurancequotes.net/|life insurance</url> 430318 <url>http://www.comparecarinsurrates.com/|car insurance rates</url> zeu <url>http://www.allcarinsuranceproviders.com/|auto insurance quotes</url> 294

#61 from viagra on October 15, 2012

Hello!
viagra online , viagra online , cialis online uk online , cialis online , viagra online ,

#62 from viagra on October 16, 2012

Hello!
viagra online , cialis online , viagra , cialis online ,

#63 from cialis_england on October 16, 2012

Hello!
cialis england online , cialis , viagra online , cialis , viagra england online ,

#64 from on on October 17, 2012

Hello!
viagra on line , cialis online , cialis online , viagra online ,

#65 from canadian_viagra on October 18, 2012

Hello!
canadian viagra online , canadian cialis online , canadian viagra online , canadian cialis online ,

#66 from cialis on October 18, 2012

Hello!
cialis online , viagra online , where to buy viagra online , where to buy cialis online , where to buy cialis online , cialis ,

#67 from to on October 19, 2012

Hello!
how to buy viagra online , how to buy cialis online , how to buy viagra online , how to buy cialis online , how to buy viagra ,

#68 from Kailey on October 22, 2012

<url>http://www.getlifeinsurancequotes.net/|life insurance</url> tongue laugh <url>http://dynamicteencompany.org/|car insurance in florida</url> 007 <url>http://codewanker.com/|life insurance quotes</url> 8DDD

#69 from without on October 22, 2012

Hello!
viagra without prescription online , cialis online , viagra online , cialis online ,

#70 from canadian on October 22, 2012

Hello!
cheap canadian viagra , cheap canadian cialis online , cheap canadian viagra online , cialis , cheap canadian cialis online ,

#71 from fast on October 26, 2012

Hello!
viagra fast delivery online , cialis online , viagra fast delivery online , cialis fast delivery ,

#72 from purchase_cialis on October 26, 2012

Hello!
purchase cialis , cialis , viagra , cialis online , purchase viagra online ,

#73 from viagra on October 29, 2012

Hello!
viagra online , canadian cialis online , canadian cialis online , cialis online , viagra online ,

#74 from viagra on October 29, 2012

Hello!
cheap viagra , cheap cialis , cheap viagra professional , cheap cialis ,

#75 from super on October 29, 2012

Hello!
viagra super active , cialis professional , cialis without prescription , viagra fast delivery , viagra ,

#76 from Pharmg972 on October 29, 2012

Hello! babdded interesting babdded site! I’m really like it! Very, very babdded good!

#77 from Pharmd611 on October 29, 2012

Very nice site! cheap viagra

#78 from Pharmk419 on October 29, 2012

Very nice site!  cheap cialis

#79 from Pharmd840 on October 29, 2012

Very nice site! cheap cialis http://opxyiea1.com/yoyxaro/4.html

#80 from Pharma767 on October 29, 2012

Very nice site! cheap viagra , cheap viagra , cheap viagra , cheap viagra , cheap viagra ,

#81 from viagra on October 29, 2012

Hello!
viagra , cialis , viagra canada , canadian cialis , online pharmacy viagra ,

#82 from pharmacy on October 29, 2012

Hello!
online pharmacy cialis , viagra , canadian cialis , cialis , online pharmacy cialis ,

#83 from .(JavaScript must be enabled to view this email address) on October 29, 2012

Hello!
viagra , viagra fast delivery , viagra , cialis , purchase viagra ,

#84 from viagra on October 29, 2012

Hello!
viagra , viagra fast delivery , canadian cialis , viagra , purchase cialis ,

#85 from viagra_canada on October 29, 2012

Hello!
viagra canada , purchase cialis , viagra , viagra , viagra ,

#86 from pharmacy on October 29, 2012

Hello!
online pharmacy cialis , cialis , viagra , viagra , online pharmacy viagra ,

#87 from cialis on October 29, 2012

Hello!
cialis , cialis , viagra , viagra canada , viagra ,

#88 from purchase_cialis on October 29, 2012

Hello!
purchase cialis , cialis without prescription , cialis , cialis , online pharmacy viagra ,

#89 from .(JavaScript must be enabled to view this email address) on October 29, 2012

Hello!
canadian viagra , viagra , cialis , viagra without prescription , cialis ,

#90 from .(JavaScript must be enabled to view this email address) on October 29, 2012

Hello!
cialis , viagra , purchase cialis , viagra , cialis fast delivery ,

#91 from viagra on October 29, 2012

Hello!
viagra , purchase cialis , cialis super active , viagra , viagra canada ,

#92 from cialis on October 29, 2012

Hello!
cialis , purchase viagra , cialis fast delivery , cialis , cialis ,

#93 from without on October 29, 2012

Hello!
viagra without prescription , canadian viagra , viagra canada , viagra , cialis without prescription ,

#94 from .(JavaScript must be enabled to view this email address) on October 29, 2012

Hello!
viagra , viagra , cialis professional , cialis without prescription , cialis ,

#95 from .(JavaScript must be enabled to view this email address) on October 29, 2012

Hello!
viagra , viagra , cialis canada , purchase cialis , viagra ,

#96 from .(JavaScript must be enabled to view this email address) on October 29, 2012

Hello!
cialis , cialis canada , cialis , canadian cialis , viagra ,

#97 from .(JavaScript must be enabled to view this email address) on October 29, 2012

Hello!
viagra , canadian viagra , cialis super active , cialis canada , cialis ,

#98 from viagra_canada on October 29, 2012

Hello!
viagra canada , cialis canada , canadian viagra , viagra , canadian viagra ,

#99 from .(JavaScript must be enabled to view this email address) on October 29, 2012

Hello!
viagra , viagra , viagra super active , cialis , cialis canada ,

#100 from .(JavaScript must be enabled to view this email address) on October 29, 2012

Hello!
online pharmacy viagra , viagra , online pharmacy cialis , canadian cialis , viagra ,


Add Your Comment
Name:
Email:
URL:
Comments:

Remember me?

Shoot me an email when someone responds?