Fasone & Partners, Inc


June, 2016
April, 2016
October, 2015
April, 2015
March, 2015
February, 2015
January, 2015
April, 2014
January, 2014
December, 2013
November, 2013
October, 2013
June, 2013
May, 2013
April, 2013
March, 2013
February, 2013
January, 2013
December, 2012
November, 2012
October, 2012
September, 2012
July, 2012
June, 2012
May, 2012
April, 2012
March, 2012
February, 2012
January, 2012


Can you hear me now?

April 09, 2012

Thanks to email, Nigerian princes, loud announcers, Facebook, 50-years of "urgent" TV ads and telemarketers... it's no longer enough to just have an incredible idea/product/service/business. Today you have to prove yourself worthy of attention BEFORE your idea even gets a glance.

In a recent post Seth Godin puts it this way:

"Before your link gets clicked or your proposal gets read, a busy person (and who isn't these days?) is going to triage it to find out if it's even worth glancing at. Since everyone is now connected, the new permeability has created a deluge of noise, and just about everyone worth contacting is taking defensive measures."

Your message and marketing is getting pre-screened:

  • Do I know this person?
  • Did someone I trust send them over to me?
  • Where does this person work?
  • Is she famous? Award-winning?
  • Are there typos? Is the design sloppy?
  • Do I already follow this person online?
  • Who else is referencing or working with this person?
  • Is it too good to be true?

It's not enough to be brilliant. Today more than ever, you have to also be connected. As marketeers our job is help you make the connections between you and your contacts, that will push your brilliance out of the noise.