Want to generate sales from your small business website? Keep It Simple Sister. Don’t sweat the geek-speak. Don’t get caught up in all the bells and whistles and shopping carts (and expense). Forget about programming. All you need are these five pages:
Where’s the shopping cart?
The real question is, "do you even need an eCommerce site?" There are only three reasons a small business should invest in a shopping cart for their site:
Otherwise, save your money. Your energy, time and resources are better spent creating a better website that moves people into your store.
Small space ads. :15 second tv spots. Outdoor billboards. Twitter posts. The secret to impactful advertising is to work small. Working small distills your thinking down to one single most important, relevant and actionable idea. So that's where all of our creative starts – with one striking visual, one powerful headline, one repeatable action. Because if you can solve your marketing problem in :15 seconds or on a billboard, you can solve it in a :30, a :60 or with a multi-media campaign.
Working small is the "punch" that separates a clever ad and one that delivers results. Our "Fresher than fresh" campaign for Hen House Market is a recent example of the impact you can make in :15 seconds. Memorable ear candy. Visual punch. One message.
Because when you work small, fifteen seconds is all you need.
With the recent addition of a handful of B2B and retail accounts, we're looking to add two people:
Account Executive - 3 to 5 years with an agency, media outlet or client-side marketing experience. You'll be working directly with our client partners, as well as selling the agency's services to new business prospects. You'll want to bring a broad knowledge base and it would be benefitial if you had online marketing/digital advertising experience.
Client Support Specialist - This is an entry-level position working directly with our team of account executives. Perfect for a smart cookie looking to learn the ropes from the best of the best. Self-starters only. We're not a babysitting agency
Applicants can send their resume and cover letter directly to:
Michael Fasone, CEO
Fasone & Partners Advertising
Kansas City, MO 64111
Or email us here: email@example.com
Overwhelming your prospective customers with data, and bullet points in an attempt to answer every possible question is easy. Oh, it feels like you're doing a lot of work, but all you're really doing is stating the obvious – and the obvious is quickly forgotten.
Where's the creativity? Where's the risk? Where's the storytelling?
Smarter, more effective marketing creates a vacuum that your product or service can fill. Amp the awareness of a problem. Demonstrate the opportunity your business creates. Kill the bullet points. Tell your story.
Google is our Yellow Pages. It’s our encyclopedia. It’s our world, national and local news source. If you want to be found, you want to be found on Google. The fastest, cheapest and easiest way to find yourself on the first page of a Google search is by using their AdWords Pay-Per-Click (PPC) product.
But here’s the rub. While any business can buy their way onto the first page, Google’s own data shows that companies that aren’t household names perform poorly. Google PPC works wonders for brick-and-mortar businesses that have already built a name for themselves. But if you’re not an Olathe Ford or a Crowley Furniture, then you need to build your brand before PPC will work wonders for you. Ad Wizard Roy H. Williams talks about this in a recent Monday Morning Memo.
…if you’re still trying to build your name, put all of your eggs into a single mass-media basket and then lift that basket to the sky. The biggest mistake you can make is to spread your ad dollars around, thinking you should ‘cover all of your bases.’ You don’t have the money for that. Have courage. Talk loud and draw a crowd.
Google may be our collective go-to, but if Kansas City doesn’t have a connection with your business before they go-to Google, they’re going to go-to the competitor who has made one.